Автор: From marketing section files, medica-tradefair.ru, expomap.ru05.12.2013
Medica 2013, the 45th Exhibition of Medical Equipment and Technology, was held in Dusseldorf (Germany) on November 20-23, 2013. It for a good reason retains the positions of the most representative European and world health care forum.
Medica is the major European annual medical exhibition.
Medica is always a place of the first performance of new equipment. All manufacturers try to show their novelties at this Exhibition.
Due to MEDICA's well-organized structure, the visitors could have a look at the largest exposition of cutting-edge therapeutic agents and high-technology equipment. Development of medicine was greatly affected by IT sector which was fully represented at the Exhibition.
More than 4300 of leading world companies demonstrated at MEDICA 2013 both medical tools made of innovative materials, devices for hospitals and laboratory testing and achievements in diagnostics, surgery and pharmaceutics, advanced scientific methods. Out-patient and in-patient treatment also remains an important subject of the Exhibition along with first aid equipment. Furthermore, wireless technologies in medicine were a key issue.
Radmir Company is one of a few producers of Ukrainian medical equipment who regularly participates in the biggest global medical exhibition MEDICA 2013. At the Exhibition, Company presented ultrasonic diagnostic systems of Ultima series using a «Shear wave elastography» method, Madis and Syma mammography units and physiotherapy devices. More than 130 companies from every corner of the world that deal in medical equipment showed interest in the products of the Company.
Concurrent with MEDICA, suppliers of products for medical manufacture were exhibited at COMPAMED. The event was dedicated to visual communication technologies, fast data transfer and mobility.
The business programme at MEDICA 2013 included a number of forums, congresses and special shows. Discussions covered problems of medical institutions, wound management and post-operative care, psychotherapy and technical innovations.
MEDICA 2013 and COMPAMED 2013 are good opportunities for presenting your company as a participant of international market of health care products and showing your partners and clients a full range of the goods and services offered.
The exhibitions will arouse interest in representatives of medical manufacturing enterprises, health care centres, pharmacies, health clinics, pharmacists and doctors, IT developers, equipment suppliers.
The Medical Exhibition is held in Dusseldorf for 45th time by now.
The area of 118 thousand sq.m, 4 500 visitors from 70 countries, 17 exhibition halls, 5 subject areas, 7 forums, 2 congresses and 1 visitor in the limelight: You!
One can hardly find a more eloquent fact: MEDICA is among ten most significant exhibitions of the world!
The largest show of medical technology, laboratory and diagnostics equipment, items, materials and half-finished articles is open in November annually. Organizers of MEDICA are proud of its successes as a leading specialized forum.
«MEDICA fairly presents the market situation. All-round budget restraints in the health care sector increasingly press to involve commercial departments and health insurance companies in the process of making investing decisions. Furthermore, only a small percentage of managers report on purchasing capacities of hospital associations and distribution centres», — explains Joachim Shefer, Executive Director of Messe Dusseldorf.
High status of the event assures the presence of many top-managers. According to the last year data, 93 % of visitors have power of decisions. This is due to the fact that MEDICA pools the impressive principal exhibition and few specialized showrooms and is accompanied by comprehensive business programme, originated from the Diagnostics Congress held in 1969-1974.
Exhibition halls were arranged to demonstrate which way up-to-date technologies can be integrated into a system of medical services.
International connectivity becomes more important for manufacturers of medical equipment. Only those companies that proved to be internationally successful would progress in the long run. This is evidenced by the summary of MEDICA 2013 exhibition.
132 thousand persons visited the events, more than half of them are foreigners from more than 120 countries. 4 641 companies from 66 countries were among the exhibitors. COMPAMED exhibition was represented by 681 participants. The stands were visited by 17 thousand guests.
Compact telehealth devices for monitoring of patients' condition and change of the body parameters stood out among innovative technologies of the exposition. Special offers available on smart phones and tablet computers make it possible to analyse the received data and compare them to the previous data. Innovations in ultrasound medical visualization are another example of the modern developments noted at the Exhibition.
Accompanying events of MEDICA 2013 were very popular. Their programs included: trainings in medical equipment operation for general practitioners and scientific workshops with presentations made by well-known speakers. The topical subjects for discussion included the issues of gender and personalized medicine, infectology, hygiene and health care. The international conference DiMiMED was dedicated to aspects of military medicine and emergency medicine. And MEDICA Medicine + SPORTS Conference was designed as a forum for sports medicine employees.